100 research-backed principles that shape how shoppers decide, each with real examples and an AI-powered campaign prompt. More than ten years of behavioral science, ready to apply.
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Across thousands of A/B tests on ecommerce sites, the pattern is consistent: the biggest conversion lifts rarely come from redesigns or feature overhauls.
They come from small, science-backed cues placed exactly where decisions happen. A single word. A color. A number. These micro-moments work with how our brains actually make choices, andpersuasion done right isn't manipulation, it's clear communication.
Explore, learn and apply behavioral science to your campaigns.
Browse by category or search for a specific use case.
See real examples and understand when each principle applies.
Generate an AI prompt customized to your campaign.
Every principle comes with a prompt generator tailored to your campaign.
Pick a channel, goal and audience. The prompt adapts to your campaign.
Ready for ChatGPT or Claude, built around your campaign rather than a generic template.
Copy, paste, generate. Each prompt asks for A/B test setups you can run.
Whether you're optimizing funnels or crafting campaigns, these principles work.
Research-backed tactics for product pages and checkout flows.
Design experiences on proven psychological principles.
Write copy using the behavioral insights top brands rely on.
Open any principle for the research behind it, examples per channel, and a campaign prompt you can generate.
Showing all 100 principles
This table synthesizes peer-reviewed behavioral science research. Spot something to refine?Let us know.
Crobox started out putting behavioral science to work on ecommerce sites, learning which nudges move which shoppers. We built this library to make those proven techniques available to every marketer: each principle is grounded in research, checked against real A/B tests and explained in plain language.
Today the same thinking powers our guided selling and product discovery tools, which help shoppers make confident decisions instead of drowning in choice.