Ekster uses a Product Finder to solve catalog complexity
Summary
Ekster wanted to simplify the decision-making process for their shoppers and cut through the number of choices on their website. To tackle this, they decided to launch a Product Finder. By teaming up with Crobox, Ekster introduced their now-signature Wallet Finder, a handy tool that helps customers discover the perfect next-gen wallet for their busy lives.
About
Ekster is an Amsterdam-based scale-up primarily focused on the US market. They produce and market smart leather goods with an innovative, tech-driven touch.
The Challenge
Choosing a wallet can be overwhelming due to the many options available. Unlike standardized clothing sizes, wallets are deeply personal, with preferences varying based on usage, style, and features. For Ekster, a brand pushing the boundaries of traditional wallets, this was a challenge.
They needed a way to simplify the decision-making process, helping each shopper find their perfect match. This required a solution that provided detailed product information, engaged customers, and highlighted the benefits of each wallet.
Implementation
Ekster now not only makes it easier for users to find what they're looking for but also gather valuable data and insights on customer behavior in the process. This helps them optimize their webshop and refine the shopping experience into one that truly resonates.
Results
Ekster's website has become a powerful selling tool thanks to the Wallet Finder, which boasts a conversion rate uplift of +259.03% (2.68% site CR vs. 9.62% Finder CR).
The data insights from the Finder also allow them to target people at various moments of their customer journey, providing more relevant product information.
