In order to bring guided selling into their eCommerce channel, Top4Sport implemented Crobox’s Product Finder. By leveraging a Running Shoe Finder on their webshop, they aim to differentiate their products and reduce overload. As an online marketplace, guiding customers to the right shoe for them is important to help shoppers make the best product choice for them. Crobox’s Product Finder was implemented in over four weeks and is continuously being optimized based on Top4Sport’s roadmap and data we are collecting.
Top4Sport is a fast-growing online marketplace in the sporting product industry. Their promise is to resell quality and cutting-edge activewear products produced by global brands.
For first-time runners, it is hard to know which is the best running shoe for them. As a marketplace, Top4Running needs to differentiate itself by being experts and authenticators, and by guiding their customers to the right product for them.
Seeing how well guided selling works in our brick-and-mortar stores, Top4Running aims to bring this experience to their eCommerce channel. Bringing guided selling into the digital environment is met with internal development limitations due to everything being managed and built in-house. These challenges make it more difficult as a primarily digital brand to be reactive and convert more customers.
During the course of only four weeks, Top4Running implemented their Shoe Finder across twenty-one locales. By asking the user questions about their running goals, the Shoe Finder recommends the perfect product for them.
The Shoe Finder was implemented as a slide-out on the homepage, navigation, product pages, and integrated into product lister page banners with Exponea. The Shoe Finder asks questions about the shopper’s goals. By leveraging Dynamic Answers, the Finder flow changes options based on how the user answers, making it more interactive with natural conversation.
The final product recommendations show a carousel of ‘Best Choice’ products. Their profiles display their most important attributes to put the right information in front of the user. Clicking on the shoe’s profile brings the user to the shoe’s detail page.
In the first month of implementation, the Shoe Finder had a 126% conversion rate uplift. Since then, high completion rates show users have good purchase intent, and that the Finder is facilitating their behavior. The next steps will be making the Shoe Finder more visible to increase sessions. Next up for the Crobox x Top4Running partnership is to continue building more Finders across different categories
