Helping retailers discover the why behind the buy

Crobox is reinventing Guided Selling. How? By enriching product content and building compelling eCommerce experiences that connect customer needs directly to product benefits. We help shoppers make the right decision in a stress-free environment by leveraging our expertise in behavioral psychology, eCommerce, and data.

Our Story

It all started in an attic. With backgrounds in eCommerce, full-stack development, and AI, we searched for the sweet spot that would ultimately disrupt retail.

Today, we’ve found it: building product discovery experiences that put the customer first. From our humble beginnings, we've learned a great deal over the years. And it doesn't stop there! We are driven to understand your customer needs to ensure your product benefits are understood and effectively communicated throughout the customer journey.

You can now find us in our beautiful office on the canals of central Amsterdam, with technology that spans the globe. Some may even say: started from the attic now we’re here.
Crobox founders
Cansu Kürklü
People Manager
"Joining Crobox has been a breath of fresh air. In just over a month, I've found a positive environment where creativity thrives, decisions matter, and my voice is heard. Being a people manager here isn't just a role; it's a direct impact on our growth story, and that's incredibly fulfilling."
Our Culture
When you mix AI, psychology, retail, and a clever group of internationals, you create something extraordinary.

Each and every Croboxian has a unique set of skills that contributes to the cohesive whole. We are a conscious company – daily vegetarian lunches! – who take Friday beers very seriously. We ask questions, make jokes (not always good ones, but that’s okay), and tackle all our projects with the utmost passion.
Meet the Team