Product Selector for B2B: Simplify Complex Sales

Buyers expect self-service options, but B2B product catalogs are extensive, highly technical, and difficult to navigate.

Our Guided Selling solution translates complex catalogs into clear, buyer-friendly selection experiences, eliminating friction, reducing support overhead, and ensuring decision-makers find the right product—fast.

Your product data should work for you, not against you. Our AI-powered enrichment transforms complex product attributes into buyer-friendly recommendations, optimizing searchability, filtering, and discoverability—ensuring customers find what they need without friction.

Whether you're selling to enterprise, broadcast or industrial buyers, our solution adapts to your industry's unique decision-making process.

We tailor product recommendations based on sector-specific requirements, usage needs, and buyer behaviour, making complex B2B purchases feel intuitive and compliant from the start.

Managing tens of thousands of SKUs across brands and categories makes discovery overwhelming—especially for first-time or less technical buyers. Without a clear path, products go unnoticed.

How We Solve It:

We turn complex catalogs into intuitive guided selling experiences. By tailoring recommendations to each buyer’s expertise, we help them find the right product—no support needed.

For businesses with large product assortments across multiple digital touchpoints, traditional filtering mechanisms often fail. Buyers struggle to navigate vast selections, with a significant percentage unable to find the products they need. This results in high drop-off rates.

How We Solve It:

Our approach moves beyond basic filters, using AI-driven product data enrichment to surface the most relevant options.

Outdated selection tools are hard to maintain and often can't keep up with evolving product lines or sales channels. They limit scalability and slow down sales.

How we solve it:

Our Product Selector is built to scale across websites, partner portals, and sales teams. It offers a structured way to match buyers with the right products, streamlining sales enablement while keeping the buying experience smooth and consistent.