Roughly 80% of customers are more likely to purchase from brands offering personalized experiences, while 66% will abandon their shopping carts when faced with a generic, one-size-fits-all approach. Even more telling, 78% of shoppers are willing to pay more for brands that provide personalized experiences.

Think about it—when you're shopping online, you want to find what you're looking for quickly, see products that match your style, and feel like the store understands your preferences. This is where personalization comes in.