Guided Selling’s Role in eCommerce Personalization
Explore how guided selling transforms eCommerce personalization by aligning customer needs with tailored recommendations, driving trust and conversion.
Roughly 80% of customers are more likely to purchase from brands offering personalized experiences, while 66% will abandon their shopping carts when faced with a generic, one-size-fits-all approach. Even more telling, 78% of shoppers are willing to pay more for brands that provide personalized experiences.
Think about it—when you're shopping online, you want to find what you're looking for quickly, see products that match your style, and feel like the store understands your preferences. This is where personalization comes in.
You're in great company and trusted by top brands
This data is going to ease us into omnichannel. This may seem like a buzzword, but with Crobox we can actually reuse our data in-stores and email to recreate the online experience.
Rick Hoving
Senior eCommerce Manager
Most companies focus on running faster, sweating harder, being a beast. ASICS flips that around to help the shopper with every movement they make. We believe it’s about clearing your mind and training your body.
Rick Hoving
Senior eCommerce Manager
eCommerce is flat. It’s data-driven, but most of the time we don’t use that data to do cool things.
Rick Hoving
Senior eCommerce Manager
The Shoe Finder generated some impressive results. We knew it would ease the shopper’s decision-making, thereby resulting in higher CRO, but the impact on our revenue was something else.
Rick Hoving
Senior eCommerce Manager
The Shoe Finder generated some impressive results. We knew it would ease the shopper’s decision-making, thereby resulting in higher CRO, but the impact on our revenue was something else.
Rick Hoving
Senior eCommerce Manager
We heard from customers saying, ‘Do you have this shirt?’ and we’d say, ‘Yes, it’s on the site.’ That was a clear sign something wasn’t working.
Jamie
Head of Customer Experience
From day one, there was a clear impact. The tool just fits, it feels like something we’ve always had. It fills in the gaps our marketing can’t reach.
Jamie
Head of Customer Experience
That's what also initially attracted me to Crobox; it's visually so much more attractive, both on desktop and mobile, and it aligns well with the rest of the website. It feels like there is an engine behind this tool that is trying to help users find the perfect match.
Olivier Momma
Co-Founder
That's what also initially attracted me to Crobox; it's visually so much more attractive, both on desktop and mobile, and it aligns well with the rest of the website. It feels like there is an engine behind this tool that is trying to help users find the perfect match.
Olivier Momma
Co-Founder
New parents are often overwhelmed. With a Product Finder, we want to give them a little bit more information, knowledge, and clarity in the world of buggies and strollers.
Julia Schouwenaar
eCommerce Content Specialist
Our biggest challenge is facilitating the customer journey for our shoppers. We also want to be able to target our customers more with more relevance throughout these journeys and bring more visibility to our eCommerce channel.
Julia Schouwenaar
eCommerce Content Specialist
In terms of targeting and engagement, the use of the Crobox buggy finder has enabled us to significantly increase the relevance for visitors of our digital platform. This increased conversion and time-on-site, helping to grow the adoption of online as a channel for orientation and purchase in our category.
Jurryt van Arend
Head of Global eCommerce
We wanted to find a lean and simple technology to help us react to the market better. Crobox absolutely met these expectations. Together, we were able to launch something so fast, and from there keep tweaking the finder and optimizing the customer experience.
Claudia Moron
Head of eCommerce
A surprising number of women either don’t know their bra size or are wearing a bra that is absolutely the wrong fit for them which could be unhealthy and painful. It’s our responsibility to guide these consumers with smart questions to help them find the right product.
Claudia Moron
Head of eCommerce
We immediately saw higher conversions and many interactions when the Fit Finder was implemented. But we were surprised to see our hypothesis validated by the Fit Finder data so quickly. Many users simply don’t know their bra size. This calls for more educational content, while also making the Fit Finder more contextually visible across our webshop.
Claudia Moron
Head of eCommerce
The Osprey catalog is dense and technical. We needed a tool that could guide first-time buyers or less experienced shoppers through the process with confidence. The Packfinder does exactly that.
Rob BonDurant
VP of Marketing, Osprey
This is one of the most efficient self-guided tours we can have on our site. Outside of chat, speaking to a customer service rep, or going into a retail store for a professional fitting, this is the most convenient way to get to a recommendation. And what we found with that conversion rate is that people are feeling confident enough to get to a recommendation and ultimately make a purchase choice
Rob BonDurant
VP of Marketing, Osprey
If companies understand how few limitations Crobox’s technology has, they will be quick to use it. Flexibility is one of Crobox’s most powerful assets.
We now have a lot more insight into our audiences and customers. As far as automation goes, we can really readjust what products we show in a reactive and flexible environment.
Crobox has helped facilitate our DTC goals. With better insight into how our customers behave on our website, we can better serve them.
The biggest difference between Crobox and their competitors is how flexible they are, flexibility is crucial because we host different sports and brands on our webshop. With Crobox we can get ahead of our roadmap and make our ideas a reality very fast.
Martin Faith
eCommerce Director
We can’t just be retailers who provide goods, we need to provide an additional service, including advice. That’s why using a Product Finder is a very high priority and one of the major tools for customer assistance at the moment.
Martin Faith
eCommerce Director
Before Crobox, we were hitting our internal development limitations. We were looking for an external solution that was flexible enough to help us and one that could give us a headstart with offering an advanced finder solution to our customers.
Martin Faith
eCommerce Director
The Crobox team was really responsive, especially during the implementation process, which was very important to us. It only took one month to implement the Product Finder. This made us feel heard and taken care of.
Martin Faith
eCommerce Director
This data is going to ease us into omnichannel. This may seem like a buzzword, but with Crobox we can actually reuse our data in-stores and email to recreate the online experience.
Rick Hoving
Senior eCommerce Manager
