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How to Refine Your eCommerce Strategy and Minimize Buyer Friction

Minimizing buyer friction is no longer optional. Studies show that 68% of shoppers abandon their carts because of complicated checkout processes, while 61.5% leave a website if it is difficult to navigate. Every extra step, unnecessary click, or confusing option increases the chances of losing a potential sale.This eBook is designed to help you identify, reduce, and prevent such friction points. Use it as a guide to boost your eCommerce strategy with smart personalization, guided product discovery, and enriched product data!

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You’re in great company and trusted by top brands

The Shoe Finder generated some impressive results. We knew it would ease the shopper’s decision-making, thereby resulting in higher CRO, but the impact on our revenue was something else.

Rick Hoving

Senior eCommerce Manager

That's what also initially attracted me to Crobox; it's visually so much more attractive, both on desktop and mobile, and it aligns well with the rest of the website. It feels like there is an engine behind this tool that is trying to help users find the perfect match.

Olivier Momma

Co-Founder

We wanted to find a lean and simple technology to help us react to the market better. Crobox absolutely met these expectations. Together, we were able to launch something so fast, and from there keep tweaking the finder and optimizing the customer experience.

Claudia Moron

Head of eCommerce

The biggest difference between Crobox and their competitors is how flexible they are, flexibility is crucial because we host different sports and brands on our webshop. With Crobox we can get ahead of our roadmap and make our ideas a reality very fast.

Martin Faith

eCommerce Director

In terms of targeting and engagement, the use of the Crobox buggy finder has enabled us to significantly increase the relevance for visitors of our digital platform. This increased conversion and time-on-site, helping to grow the adoption of online as a channel for orientation and purchase in our category.

Jurryt van Arend

Head of Global eCommerce

How to Refine Your eCommerce Strategy and Minimize Buyer Friction

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