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A peek into the world of Guided Selling from eCommerce & retail professionals

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Nikole Wintermeier

February 24, 2020

Psychographic Segmentation: Advantages, Variables, & Examples

How do you group your customers together by their shared psychological characteristics? 

Nikole Wintermeier

November 20, 2019

46 Psychological Marketing Examples for Smarter Marketing

Your extensive guide to the best psychological principles we've seen is finally here.

Janelle de Weerd

January 29, 2019

13 Psychographic Marketing Examples

We’ve described psychographic data, shown you how to use it, now here are some examples.

Psychographic Data: Definition & Marketing Use-Cases

We all want to understand our customers a little better. This article helps you achieve that.

Janelle de Weerd

Resistance Psychology in Marketing: Build Trust with Your Customers

Avoid situations where your customers resist your marketing messages with this actionable guide to psychological resistance.