eCommerce Friction Points for 2025

This report delves into the most pressing eCommerce friction points anticipated for 2025 and provides actionable tips to solve them.

This eBook delves into the most pressing eCommerce friction points anticipated for 2025 and provides actionable tips to help businesses remove barriers, including:

- The consequences of ignoring friction points

- Tools and techniques for identifying friction points

- The most common ones you'll encounter

- How to streamline user navigation with Guided Selling

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The Shoe Finder generated some impressive results. We knew it would ease the shopper’s decision-making, thereby resulting in higher CRO, but the impact on our revenue was something else.
Rick Hoving, Head of E-Commerce Strategy at iO
Rick Hoving
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That's what also initially attracted me to Crobox; it's visually so much more attractive, both on desktop and mobile, and it aligns well with the rest of the website. It feels like there is an engine behind this tool that is trying to help users find the perfect match.
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We wanted to find a lean and simple technology to help us react to the market better. Crobox absolutely met these expectations. Together, we were able to launch something so fast, and from there keep tweaking the finder and optimizing the customer experience.
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The biggest difference between Crobox and their competitors is how flexible they are, flexibility is crucial because we host different sports and brands on our webshop. With Crobox we can get ahead of our roadmap and make our ideas a reality very fast.
Martin Faith director of eCommerce
Martin Faith
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In terms of targeting and engagement, the use of the Crobox buggy finder has enabled us to significantly increase the relevance for visitors of our digital platform. This increased conversion and time-on-site, helping to grow the adoption of online as a channel for orientation and purchase in our category.
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Jurryt van Arend
Head of Global eCommerce
The Shoe Finder generated some impressive results. We knew it would ease the shopper’s decision-making, thereby resulting in higher CRO, but the impact on our revenue was something else.
Rick Hoving, Head of E-Commerce Strategy at iO
Rick Hoving
Senior eCommerce Manager

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