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Finally, a shopper guidance layer
you can govern, measure, and own.

Sagent helps shoppers choose the right product — with governed decision logic, analytics per interaction, and no integration debt.

Governed decision logic • Decision analytics • No new technical debt

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Built by Crobox, trusted by leading retailers

Sagent recommends your products and understands your shoppers.

Built on 10+ years of consumer decision research at Crobox, Sagent translates complex questions into confident recommendations, explaining why each product fits this shopper, not a generic buyer.

Is your category a fit for guided selling?

Enter a product category to see how much your shoppers need guidance — and what kind.

Takes around 30–50 seconds. Popular categories load instantly.

Three reasons your roadmap can't prove its impact

The guidance layer is broken. And you can't see it.

Category managers want answers your data doesn't have

The outdoor category manager wants to know why their top SKUs aren't converting. You shipped a new product advisor three months ago. You still can't show them why it isn't working.

You can't prove which features actually help shoppers decide

Features go live. Metrics move slightly, or not at all. Without decision-level data, every roadmap prioritisation is a guess dressed up as a data-driven decision.

Every touchpoint answers differently

Your quiz recommends one product, your filters surface another, your PDP suggests a third. No single team governs the decision layer. Shoppers notice. And they leave.

Why Sagent isn't just another AI chatbot

Built on governed decision logic and 10+ years of consumer behavior research.

Generic AI / chatbots
Sagent
Recommendations based on
Dynamically generated from whatever the model was trained on
Your governed product logic and real shopper behavior
Product knowledge
Generic web content, no awareness of your actual assortment
Deep expertise on every SKU, attribute, and stock state you carry
Consistency across channels
Different answer every time, no control
Same answer online, in-store, via any touchpoint
When it's wrong
You find out from a customer complaint
You see it in the decision analytics and fix the logic
Your product data
Used to train models that benefit everyone
Stays yours. Never used to train outside models

Shoppers don't leave because they're not interested.

They leave because choosing is hard, and nothing on the page helps them decide.

Meet Sagent

Your Digital Product Expert for Every Shopper In-Store

Gets shoppers started instantly

Helpful prompts guide them from "I don't know where to begin" to a real conversation

Understands complex questions

"Trail runners for wide feet under €150" — Sagent gets it in one go

Remembers what you've discussed

No repeating yourself. Sagent tracks the conversation and builds on it

Recommendations tailored to their needs

Personalized results that explain why each product fits

What Sagent delivers

Architecture-led value for product teams.

Plug-in architecture

Integrates with your existing product feeds and frontend systems. No replatforming, no custom integrations to maintain.

Governed decision logic

Unlike dynamic chatbots, Sagent separates decision logic from conversation — so recommendations stay consistent across every touchpoint, and you own the rules.

Decision analytics per interaction

Track what shoppers ask, what they weigh, and what tips the decision — by category, by feature, by session. Finally connect features to outcomes.

Built for enterprise trust

Security, privacy, and AI you can rely on.

Your data stays yours

Your proprietary product data remains yours—never used to train outside models.

Privacy first

Shopper data is never sold, shared, or stored beyond your control.

AI guardrails

AI guardrails keep every response accurate, on-brand, and grounded in your catalog.

Compliant & secure

GDPR and CCPA compliant from the ground up. Enterprise-grade encryption protects everything in between.

Give expert guidance at every touchpoint

Sagent brings your product expertise to every customer, everywhere.

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